Category Archives: Work

Internet marketing: 7 things about SEO

Last week, I went to a General Assembly workshop in Melbourne, called “How to Hack an SEO Plan”. SEO (search engine optimisation) is basically ‘the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines’ (via Moz; more on them later). The session, led byContinue reading “Internet marketing: 7 things about SEO”

Audience first; filters and hashtags second

Originally posted on OMNIRAMBLES:
A few weeks ago, I sat in a room listening to a ‘social media expert’. Preceded by roughly 20 PowerPoint slides full of data and tips, they said ‘Twitter is dead, everyone is using Instagram, so use Instagram’. Well, they weren’t the expert’s exact words of course, but that was the…

#BHB2014 Pearls of Wisdom part 2

Day one at Big Hearted Business (un)Conference 2014 (BHB2014) wrapped with Fabian Dattner on stage. There is a reason leaders listen to that woman. Day two got started with Danielle La Porte — who had flown all the way from Canada to be at the Regal Ballroom in Northcote. Some would describe Danielle as a self-helpContinue reading “#BHB2014 Pearls of Wisdom part 2”

Big hearted pearls of wisdom #BHB2014

This weekend I’m attending Big Hearted Business (un)Conference 2014 — an annual event run by Big Hearted Business (BHB), designed to ‘teach creative people about business, and business people about creativity, in ways that makes sense’. BHB is the work of well-known and widely-loved singer, songwriter and actor Clare Bowditch, who is also hosting theContinue reading “Big hearted pearls of wisdom #BHB2014”