Not so ordinary: Sara Currie

PhD student. Tourism teacher. Marketer for good. Sara Currie has a background in tourism and marketing, and decided to start a Masters. Then she turned it into a PhD and is using it to help Timor-Leste rebuild.  You are currently doing a PhD related to Timor-Leste and tourism – tell us a bit about it:Continue reading “Not so ordinary: Sara Currie”

Bridging marketing art & science

I’m the first to say evidence and measurement are important when it comes to communications and marketing, and I think more than a few colleagues will agree that I’ve continually raised this point in meetings and whiteboard discussions. However, it was actually refreshing to read an article during the week about a senior Qantas marketer suggestingContinue reading “Bridging marketing art & science”

Internet marketing: 7 things about SEO

Last week, I went to a General Assembly workshop in Melbourne, called “How to Hack an SEO Plan”. SEO (search engine optimisation) is basically ‘the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines’ (via Moz; more on them later). The session, led byContinue reading “Internet marketing: 7 things about SEO”

Lookup! It’s British Airways

Having produced one of the most memorable television ads of all time, British Airways has led the way again, this time in outdoor advertising. The airline’s new ‘#lookup’ digital billboards in Chiswick, west London, and Piccadilly Circus, central London, shows a video of a toddler who points to the sky whenever a BA plane fliesContinue reading “Lookup! It’s British Airways”

Does your business really need Pinterest?

This article is written by content strategist and writer Justine Webse*, and was first published on her own business blog http://www.justinewebse.com. You can read more of her articles, and sign-up for her updates, there.  I’m sharing it on my blog as I think it makes a great case for why businesses need to think aboutContinue reading “Does your business really need Pinterest?”