Internet marketing: 7 things about SEO

Last week, I went to a General Assembly workshop in Melbourne, called “How to Hack an SEO Plan”. SEO (search engine optimisation) is basically ‘the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines’ (via Moz; more on them later). The session, led byContinue reading “Internet marketing: 7 things about SEO”

Does your business really need Pinterest?

This article is written by content strategist and writer Justine Webse*, and was first published on her own business blog http://www.justinewebse.com. You can read more of her articles, and sign-up for her updates, there.  I’m sharing it on my blog as I think it makes a great case for why businesses need to think aboutContinue reading “Does your business really need Pinterest?”