Addressing domestic violence

You may or may not have had ‘the dress’ waltz onto your phone or computer screen last week, asking if you saw a black and blue dress, or gold and white one. It was a silly question that seemed to divide the internet world for 24 hours (Note: It was without doubt black and blue).Continue reading “Addressing domestic violence”

Internet marketing: 7 things about SEO

Last week, I went to a General Assembly¬†workshop in Melbourne, called¬†“How to Hack an SEO Plan”. SEO (search engine optimisation) is basically ‘the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines’ (via Moz; more on them later). The session, led byContinue reading “Internet marketing: 7 things about SEO”

Lookup! It’s British Airways

Having produced one of the most memorable television ads of all time, British Airways has led the way again, this time in outdoor advertising. The airline’s new ‘#lookup’ digital billboards in Chiswick, west London, and Piccadilly Circus, central London, shows a video of a toddler who points to the sky whenever a BA plane fliesContinue reading “Lookup! It’s British Airways”

Choose tap

Did you know, that for the price of a bottle of water, you can have 6,000 glasses of water at home? Bottled water is one of the modern world’s great conveniences (and one of the third-world’s saviours). However, the environmental cost of all of the discarded bottles floating in water ways, and littering the land,Continue reading “Choose tap”

Advertising searching for gender equality

I came across this new United Nations Women advertising campaign on the TIME Magazine website today. Using genuine Google searches, it is strikingly clear in showing the attitudes held by too many towards women.