Lookup! It’s British Airways

Having produced one of the most memorable television ads of all time, British Airways has led the way again, this time in outdoor advertising. The airline’s new ‘#lookup’ digital billboards in Chiswick, west London, and Piccadilly Circus, central London, shows a video of a toddler who points to the sky whenever a BA plane fliesContinue reading “Lookup! It’s British Airways”

Does your business really need Pinterest?

This article is written by content strategist and writer Justine Webse*, and was first published on her own business blog http://www.justinewebse.com. You can read more of her articles, and sign-up for her updates, there.  I’m sharing it on my blog as I think it makes a great case for why businesses need to think aboutContinue reading “Does your business really need Pinterest?”

Getting your blog noticed & shared #SMSS13

Last week’s sessions of the the Social Media Success Summit 2013 included two great presenters who discussed blog marketing: Marcus Sheridan, discussing ‘How to make your blog stand out in a noisy world’ Jeff Bullas, talking ‘How to create blog posts people love to share’. Each presenter took a slightly different angle (and style —Continue reading “Getting your blog noticed & shared #SMSS13”

A picture tells a thousand words #SMSS13

As mentioned previously, I’m ‘attending’ the Social Media Success Summit (#SMSS13 on Twitter) this month, and the good stuff to share keeps on coming. This time the topic is Instagram, and specifically, ‘How to succeed on Instagram: A brand panel’. This photo-sharing smartphone application started out as a tool for individuals to share images ‘instantly’ butContinue reading “A picture tells a thousand words #SMSS13”

Camp Gyno rules

After years of advertising sanitary products in a way that was, well, too sanitary and not real, a young girl has come along and said (literally) everything that has needed to be said for a long time. The Camp Gyno campaign is for ‘Hello Flo‘, a mail order business designed to send ‘care packages’ ofContinue reading “Camp Gyno rules”