Last week, I went to a General Assembly workshop in Melbourne, called “How to Hack an SEO Plan”. SEO (search engine optimisation) is basically ‘the practice of improving and promoting a web site in order to increase the number of visitors the site receives from search engines’ (via Moz; more on them later). The session, led byContinue reading “Internet marketing: 7 things about SEO”
Tag Archives: internet
Dealing with digital disasters
My notes from the opening presentation by Richard Torrenzano at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights are mine. THE NEW REALITY Cyber attacks aren’t just about stealing data from companies. They affect reputation, and brands, like Domino’s Pizza found, and disrupt customers, as South Korean banks found just this year. WeContinue reading “Dealing with digital disasters”
Amy Feldtmann 