Millennials 101

Based on my notes from the opening presentation at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights belong to me. In the mid-2000s, I used to work for a car insurance brand that was solely aimed at younger generations, and it was in that role thatContinue reading “Millennials 101”

Dealing with digital disasters

My notes from the opening presentation by Richard Torrenzano at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights are mine. THE NEW REALITY Cyber attacks aren’t just about stealing data from companies. They affect reputation, and brands, like Domino’s Pizza found, and disrupt customers, as South Korean banks found just this year. WeContinue reading “Dealing with digital disasters”