Advertising searching for gender equality

I came across this new United Nations Women advertising campaign on the TIME Magazine website today. Using genuine Google searches, it is strikingly clear in showing the attitudes held by too many towards women. 

Getting your blog noticed & shared #SMSS13

Last week’s sessions of the the Social Media Success Summit 2013 included two great presenters who discussed blog marketing: Marcus Sheridan, discussing ‘How to make your blog stand out in a noisy world’ Jeff Bullas, talking ‘How to create blog posts people love to share’. Each presenter took a slightly different angle (and style —Continue reading “Getting your blog noticed & shared #SMSS13”

A picture tells a thousand words #SMSS13

As mentioned previously, I’m ‘attending’ the Social Media Success Summit (#SMSS13 on Twitter) this month, and the good stuff to share keeps on coming. This time the topic is Instagram, and specifically, ‘How to succeed on Instagram: A brand panel’. This photo-sharing smartphone application started out as a tool for individuals to share images ‘instantly’ butContinue reading “A picture tells a thousand words #SMSS13”

Rethinking social media marketing #SMSS13

Today is the first day of the Social Media Success Summit — the biggest online summit of its kind in the world, and I’m attending. There are more than 3000 participants signed-up from around the globe, and it runs for a 11 days throughout October. I’m ‘attending’ in the sense that I am signed up, paidContinue reading “Rethinking social media marketing #SMSS13”

Are you a phubber?

Phubber: Someone who engages in phubbing.  Phubbing: The act of snubbing someone in a social setting by looking at your phone instead of paying attention to them.  ‘Stop Phubbing’ is a campaign against bad mobile etiquette developed by a Melbourne university student while on work experience, and it is slowly making its way around the world.Continue reading “Are you a phubber?”