Start as they mean to go on

Australian Prime Minister Kevin Rudd has visited the Governor-General and sought permission, and then called, a Federal Election for Saturday 7 September 2013. As PM, Rudd holds the position of being able to make the first campaign speech as part of the announcement. The opposition leader, and other parties, are then able to make theirs.Continue reading “Start as they mean to go on”

Camp Gyno rules

After years of advertising sanitary products in a way that was, well, too sanitary and not real, a young girl has come along and said (literally) everything that has needed to be said for a long time. The Camp Gyno campaign is for ‘Hello Flo‘, a mail order business designed to send ‘care packages’ ofContinue reading “Camp Gyno rules”

Dealing with digital disasters

My notes from the opening presentation by Richard Torrenzano at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights are mine. THE NEW REALITY Cyber attacks aren’t just about stealing data from companies. They affect reputation, and brands, like Domino’s Pizza found, and disrupt customers, as South Korean banks found just this year. WeContinue reading “Dealing with digital disasters”

How to press conference

Deborah Hersman is the Chair of the US National Transport Safety Bureau (NTSB) and she is in the spotlight this week following the crash of Aesean flight 214 at San Francisco airport. American disaster press conferences, as many will remember following the Boston Bombings, really do get everyone to gather round, with each and everyContinue reading “How to press conference”