Are you a phubber?

Phubber: Someone who engages in phubbing.  Phubbing: The act of snubbing someone in a social setting by looking at your phone instead of paying attention to them.  ‘Stop Phubbing’ is a campaign against bad mobile etiquette developed by a Melbourne university student while on work experience, and it is slowly making its way around the world.Continue reading “Are you a phubber?”

Camp Gyno rules

After years of advertising sanitary products in a way that was, well, too sanitary and not real, a young girl has come along and said (literally) everything that has needed to be said for a long time. The Camp Gyno campaign is for ‘Hello Flo‘, a mail order business designed to send ‘care packages’ ofContinue reading “Camp Gyno rules”

Millennials 101

Based on my notes from the opening presentation at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights belong to me. In the mid-2000s, I used to work for a car insurance brand that was solely aimed at younger generations, and it was in that role thatContinue reading “Millennials 101”

Tech in Taghazout

If I could do any job in the world, I’d be a National Geographic photographer* with regular assignments trying to capture stories throughout India, Australia, Morocco and along the rest of Mediterranean. Maybe Syria one day too. The other job I think I would like, is to work at Maptia. Maptia is tech start-up formedContinue reading “Tech in Taghazout”

Dealing with digital disasters

My notes from the opening presentation by Richard Torrenzano at the International Association of Business Communicators (IABC) World Conference, Hilton Hotel, New York City. Not all insights are mine. THE NEW REALITY Cyber attacks aren’t just about stealing data from companies. They affect reputation, and brands, like Domino’s Pizza found, and disrupt customers, as South Korean banks found just this year. WeContinue reading “Dealing with digital disasters”